Zara is ready to launch an thrilling childrenswear capsule assortment in collaboration with the New York-based label Sea. This coveted line of ready-to-wear clothes and accessories, designed for kids aged six to 14, will debut with a pop-up store in South Hampton and be obtainable on-line and in choose Zara shops throughout the US and Europe beginning July 18th.
By partnering with Sea, a bohemian and romantic model label based in 2006 by Monica Paolini and Sean Monahan, Zara has crafted a set that embodies the spirit of freedom and self-expression. The capsule options vintage-inspired and relaxed types, together with denim items with patchwork particulars, a bomber jacket adorned with crochet components, and sweatpants and shorts embroidered with lace.
Photographed by Quentin De Briey and styled by Thistle Brown, the gathering additionally consists of pastel-toned and floral-printed pajamas, together with Mary Jane-style ballet flats. Sea, recognized for its playful but pragmatic designs incorporating craft-inspired particulars like patchwork and crochet, has created a set that balances pleasure and whimsy with out being overtly infantile.
Sea’s founders, Monica Paolini and Sean Monahan, have all the time rooted their designs in a way of childlike surprise, drawing inspiration from their shared upbringing in Newburgh, New York. Their imaginative and prescient for this assortment is to encourage whereas remaining accessible, providing items which might be fashionable, sensible, playful, and complicated. As Monahan explains, “We needed this assortment to have that particular one thing, and naturally, be useful and comfy.”
This collaboration with Zara gives well-priced, well-made garments that encourage self-expression and creativeness, catering to a variety of child and youngsters sizes. As dad and mom themselves, Paolini and Monahan acknowledged the necessity for such clothes early of their careers and have now discovered a chance to achieve new audiences by this partnership.
Regardless of the size of the collaboration, Paolini and Monahan started their design course of from a private place. “After we began to examine the gathering, we began to sketch on a picture of Rei,” Paolini shares, referring to Monahan’s five-year-old daughter. Rei’s curiosity and vibrant spirit had been key parts within the design course of, fantastically captured within the marketing campaign that includes free-spirited metropolis youngsters.
These garments are supposed to be worn and beloved, offering kids with a wardrobe they will experiment with. “We rapidly realized, particularly with Rei, that dressing up is an actual each day pleasure and type of self-expression,” Monahan mentioned. “Youngsters are lively, curiosity, and desires, and we felt impressed by that vibrant feeling.”
Extra youngsters style information at JuniorStyle.web